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“Better Horses Media” Announces “Broadcast Sales” as it’s National Sales Representative for Ad Revenue

Dedicated to helping the Equestrian industry Execute Targeted, Data-Driven, Scalable agricultural advertising campaigns 

Kansas City, MO – July 20, 2020 – Better Horses, LLC, the nation’s leading media company for Equestrians, announced today Broadcast Sales will represent Better Horses Television and Radio platforms nationwide.   Better Horses is committed to delivering high quality entertaining content that gives a true reflection of the horse industry and takes pride in promoting forward-thinking products that help equestrians stay updated.

Broadcast Sales, Farm and Agricultural Division, based out of Chicago, Illinois, and Wichita, Kansas, will custom design the most effective campaigns for advertisers, while adding the research; mapping, verification, invoicing, billing and placement.

With over 30 broadcast markets in radio and TV, Better Horses Media’s ever-expanding position in the media marketplace includes two cable television networks, RFD and The Cowboy Channel, along with Rural Radio Sirius XM Channel 147.  “The measured revenue of horses and other equine production will be $1.5 billion in 2020”, said Ed Adams, Chief Executive Officer of Better Horses, LLC.  “This is an exciting time for the horse industry.  The partnership between Broadcast Sales and Better Horses will strengthen both companies and better fulfill customer needs”. 

“Better Horses has a loyal target audience in programmatic sales”, said Jeff Brunstein, Co-founder and CEO of Broadcast Sales, Inc. With the combination of tactical data and our industry knowledge, this allows for quick precise placement of a customized message for horse owners and cattleman throughout the U.S. and Canada.

Broadcast Sales Farm and Ag division will be led by Ron Metzinger, Ag/Marketing Specialist. Metzinger brings over 25 years of Consulting Advertising Agriculture experience to lead a tenured sales team. 

“The addition of Better Horses provides social media, eblast, podcast and a digital footprint for easy access to our content, said Ernie Rodina, President of Better Horses.  “This new digital sales arena enables us to continue to invest even more time and resources into programming content”.

About Better Horses:

Better Horses, LLC is a multi-platform media and communications company that delivers content to the equestrian industry in television, print, radio, digital and special events. The company exists to provide professional, dynamic informative entertainment that enable horse enthusiasts to swap and share advice, promote and interact with one another to increase learning and productivity.

This fresh approach means Better Horses innovates with all those that interact with the business; also, as a direct result, exciting products and services are devised.

Better Horses is actively involved in the industry and horse shows. Supporting industry associations and professional societies to help us better understand and anticipate concerns and to share our expertise.

About Broadcast Sales:

Since 1990, Broadcast Sales, Inc.  has specialized in working with farm and agricultural clients and their agencies. Broadcast Sales is the only advertising placement company for all-small to mid-sized markets in the U.S. and Canada, without limitation to agricultural regions.

Today with expansive resources and statistical data, Broadcast Sales help a wide variety of clients place media to reach their specific audiences in all markets whether large or small.

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Mexican Cowboy Beans

3 cans pinto beans  (drained and rinsed)

1 can petite diced tomatoes

1 good sized smoked ham shank

1 medium sized chopped onion

2 minced deseeded jalapeño peppers

2 cloves minced garlic

2 bay leaves

2 tbs apple cider vinegar

2 tbs Worcestershire sauce

2 tbs brown sugar salt and pepper

In heavy dutch oven place the ham shank one can of beans and the rest of the ingredients. Cook over low heat two or three hours until the ham shank is tender. Remove the ham shank and clean off all the good meat and return it to the pot along with the rest of the beans. Cook another 30 minutes or so and adjust the seasoning.


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Top 10 Reasons Equestrians Should Tune In To Better Horses

A man in a blue shirt standing beside a horseIf you’re a horse lover and aren’t watching Better Horses, something is terribly wrong. You’re missing out on a show tailor-made for you. A mix of entertaining segments for the horse enthusiast, each episode of Better Horses is a charming love letter to the equine community.

Host Ernie Rodina has an infectious enthusiasm for all things horses, and he wants to share what he’s learned with the viewers. The show grew out of Rodina’s Better Horses Network, which includes a publication and a radio show, and aims to take a horse owner’s equine experience to the next level. The show does all that and more. Here are our top ten reasons you should be tuning in to Better Horses TV.


From beginning to end, Better Horses showcases a love for the world of horses. Ernie Rodina has a real interest in each and every person he meets, and that is evident in every interview and segment. He’s excited to bring his viewers (or “friends”) new information about horses and those who work with them. “I’ve loved horses ever since I was a little kid. I watched Westerns and I always wanted to be a cowboy,” Ernie said. “When people have a high passion for the horse, it’s almost like a sickness. You’re born with it.”

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