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“Better Horses Media” Announces “Broadcast Sales” as it’s National Sales Representative for Ad Revenue

Dedicated to helping the Equestrian industry Execute Targeted, Data-Driven, Scalable agricultural advertising campaigns 

Kansas City, MO – July 20, 2020 – Better Horses, LLC, the nation’s leading media company for Equestrians, announced today Broadcast Sales will represent Better Horses Television and Radio platforms nationwide.   Better Horses is committed to delivering high quality entertaining content that gives a true reflection of the horse industry and takes pride in promoting forward-thinking products that help equestrians stay updated.

Broadcast Sales, Farm and Agricultural Division, based out of Chicago, Illinois, and Wichita, Kansas, will custom design the most effective campaigns for advertisers, while adding the research; mapping, verification, invoicing, billing and placement.

With over 30 broadcast markets in radio and TV, Better Horses Media’s ever-expanding position in the media marketplace includes two cable television networks, RFD and The Cowboy Channel, along with Rural Radio Sirius XM Channel 147.  “The measured revenue of horses and other equine production will be $1.5 billion in 2020”, said Ed Adams, Chief Executive Officer of Better Horses, LLC.  “This is an exciting time for the horse industry.  The partnership between Broadcast Sales and Better Horses will strengthen both companies and better fulfill customer needs”. 

“Better Horses has a loyal target audience in programmatic sales”, said Jeff Brunstein, Co-founder and CEO of Broadcast Sales, Inc. With the combination of tactical data and our industry knowledge, this allows for quick precise placement of a customized message for horse owners and cattleman throughout the U.S. and Canada.

Broadcast Sales Farm and Ag division will be led by Ron Metzinger, Ag/Marketing Specialist. Metzinger brings over 25 years of Consulting Advertising Agriculture experience to lead a tenured sales team. 

“The addition of Better Horses provides social media, eblast, podcast and a digital footprint for easy access to our content, said Ernie Rodina, President of Better Horses.  “This new digital sales arena enables us to continue to invest even more time and resources into programming content”.

About Better Horses:

Better Horses, LLC is a multi-platform media and communications company that delivers content to the equestrian industry in television, print, radio, digital and special events. The company exists to provide professional, dynamic informative entertainment that enable horse enthusiasts to swap and share advice, promote and interact with one another to increase learning and productivity.

This fresh approach means Better Horses innovates with all those that interact with the business; also, as a direct result, exciting products and services are devised.

Better Horses is actively involved in the industry and horse shows. Supporting industry associations and professional societies to help us better understand and anticipate concerns and to share our expertise.

About Broadcast Sales:

Since 1990, Broadcast Sales, Inc.  has specialized in working with farm and agricultural clients and their agencies. Broadcast Sales is the only advertising placement company for all-small to mid-sized markets in the U.S. and Canada, without limitation to agricultural regions.

Today with expansive resources and statistical data, Broadcast Sales help a wide variety of clients place media to reach their specific audiences in all markets whether large or small.

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Mexican Cowboy Beans

3 cans pinto beans  (drained and rinsed)

1 can petite diced tomatoes

1 good sized smoked ham shank

1 medium sized chopped onion

2 minced deseeded jalapeño peppers

2 cloves minced garlic

2 bay leaves

2 tbs apple cider vinegar

2 tbs Worcestershire sauce

2 tbs brown sugar salt and pepper

In heavy dutch oven place the ham shank one can of beans and the rest of the ingredients. Cook over low heat two or three hours until the ham shank is tender. Remove the ham shank and clean off all the good meat and return it to the pot along with the rest of the beans. Cook another 30 minutes or so and adjust the seasoning.

ENJOY!

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Cowboy Calzones

1 lbs browned ground beef

1 cup chopped onion

1/2 cup green pepper

1/2 cup chopped button mushrooms

2 tbs finely diced jalapeño pepper

2 tbs dried Italian herbs

6 or 8 Rhodes frozen dinner rolls

2 to 3 cups mozzarella cheese

For the sauce:

1 pint jar of your favorite pizza sauce

2 tbs olive oil

1/2 cup finely chopped onions

1/2 cup chopped bell peppers

1/2 cup chopped mushrooms

1/4 cup red wine

2 tbs finely chopped garlic (or 1 tbs garlic powder )

2 tbs dried Italian herbs

3 tbs suger

salt and pepper

Brown the beef then add all the veggies and herbs and salt and pepper and cook until tender. Raise the rolls according to the instructions on the package. On a floured board roll the rolls out to about 1/8 inch thick. Add 1 1/2 to 2 tbs of the beef mixture to the middle of the smashed roll. Put 2 tbs of the sauce on the beef. sprinkle with the cheese over the sauce. coat the edges of the roll with an egg wash (1 egg and a little water mixed well). stretch and roll the dough over and crimp the edges with a fork. poke a few vent holes in the top so it won’t blow up and egg wash the entire top. Bake on a greased sheet pan at 350 deg until the tops are browned. serve with the red sauce on the side or covered over the top

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Mini Pizzas

6 english muffins

1 lbs browned ground beef

1 cup chopped onion

1/2 cup chopped bell pepper

1 cup chopped button mushrooms

1/2 cup sliced black olives

2 tbs Italian herbs

2 to 4 cups mozzarella cheese

salt and pepper


For the sauce:

1 pint jar of your favorite pizza sauce

2 tbs olive oil1/2 cup finely chopped onions

1/2 cup chopped bell peppers

1/2 cup chopped mushrooms

1/4 cup red wine

2 tbs finely chopped garlic (or 1 tbs garlic powder )

2 tbs dried Italian herbs

3 tbs suger

salt and pepper

Make the sauce first: In sauce pan add the olive oil and everything except the jar of sauce and the red wine. cook over medium heat until the veggies are tender: add the red wine and cook for a few minutes until about 1/2 the wine is reduced: now add the jared sauce and simmer at least 1/2 hour.

Brown the beef then add the veggies and herbs then cook until the veggies are tender crisp with salt and pepper. Slightly brown the english muffins first. Place the muffins on a sheet pan (line it with foil to help with clean up)Put some the sauce on the browned muffins then the beef and add the black olives (optional of course) top with the mozzarella cheese. Bake in a 350 deg oven until the cheese is melted

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Steak Tar Tar

For about 2 inches of filet (chopped real fine)

1 tbs diced green onions

1 tbs diced red onion

1 tbs diced jalapano pepper

1 tsp diced and smashed garlic

1 tbs diced capers

1 tbs liquid from capers

1 tbs vinegar

1 tbs sesame oil

2 tbs sugar ( or more )juice of one lime

1 tsp horseradishes1 tbs hole grain mustard

1 tbs seseme seeds

salt and pepper

mix well and let rest in frog for at least 30 minserve on crackers !or whatever you likeenjoy !!!!!!!!

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No Churn Vanilla Ice Cream

1 14 oz can sweetened condensed milk

2 tsp Vanilla

1tsp salt

2 cups heavy cream

Mix the sweetened milk and vanilla and salt together.

In a separate bowl beat the cream in separate cold bowel to stiff peaks.

Now stir about one cup of the whipped cream into the condensed milk mixture.

Now fold this mix back into the rest of the whipped cream (gently!!!!) pour the whole thing into a loaf pan and freeze for about four or five hours..If you want , about half way through the freezingyou can put swirls in it by sprinkling whatever you want like, crushed Oreos or fruit or anything you like , over the top then just take a stick and stir it in

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Pan Fried Hamburger Steak

Make the hamburger steaks into an oval shape so they fit the skillet better.Don’t over work the beef getting it shaped or it will get tough. Now push your thumb into the middle of the patty to make a thinner spot in the middle to help it cook more even.In a screaming hot cast iron skillet put a few drops of canola oil.Salt and pepper the one side of the beef and put the seasoned side down. Now season the top side and don’t touch it !!! Don’t be mashing it ,or turning it or anything!!!!! Just let it cook! In about three minutes you can look, if it’s ready to turn now you can, and lower the heat and finish cooking to desired doneness.

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Hearty Beef Stew

Hearty Beef Stew

For the beef, I like to use sirloin steak but if you want to use stew meat that is just as good but takes a different cooking method;
For the sirloin steak, just dredge the beef in the seasoned flour mix and brown well in a dutch oven in the vegetable oil, then add the brazing liquid and red wine, Worcestershire sauce, kitchen bouquet ;
For the stew meat, do the same as with the sirloin but you will need to cook the beef over low heat, for at least an hour or two before adding the veggies.
Ingredients:
about 2 lbs beef (cubed into bite sized pieces)
2 cups seasoned flour
1/4 cup vegetables oil
1/2 cup red wine
2 tbs worshthire sauce
1 tsp kitchen bouquet
1 tbs beef base
1tbs soup base
2 tbs tomato paste
1 can beef broth
water as needed
(make all the veggies the same size:)
2 cups cubed taters
i cup cubed carrots
1 cup celery
1 cup onion
1 cup mushrooms
1/2 cup green peppers
1/4 cup jalapeño pepper (opcional )
salt and pepper
When the beef is about tender ,add all the rest of the stuff and cook til the veggies are tender.You may have to add some water to adjust the texture.
Enjoy!
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Shoo Peg Corn Salad

Shoo Peg Corn Salad

Ingredients:
2 cans white sweet corn
1/2 diced red bell pepper
1/2 diced green bell pepper
2 tbs finely chopped onion
2 stalks diced celery
4 stalks of chopped green onions
1/2 cup cherry tomatoes (cut in half)
1/2 cup apple cider vinegar
1/2 cup sugar
1/2 cup vegetable oil
salt and pepper to taste
Instructions:
Drain the corn well then add all the ingredients together (EXEPT THE TOMATOES ).
Refrigeratate 3 to 4 hours or better overnight then add the tomatoes. Stir often.
Drain off some of the juice before service
Enjoy!!!